O panorama do audiovisual infantil em Portugal: a problemática da surdez equacionada na concepção de filmes de animação

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.

Supernatural na web: produção e reprodução audiovisual em suporte convergente

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

An Analytical Study of Surplus Value using a Value Driven Design Methodology

People are now becoming more environmentally aware and as a consequence of this, industries such as the aviation industry are striving to design more environmentally friendly products. To achieve this, the current design methodologies must be modified to ensure these issues are considered from product conception through to disposal. This paper discusses the environmental problems in relation to the aviation industry and highlights some logic for making the change from the traditional Systems Engineering approach to the recent design paradigm known as Value Driven Design. Preliminary studies have been undertaken to aid in the understanding of this methodology and the existing surplus value objective function. The main results from the work demonstrate that surplus value works well bringing disparate issues such as manufacture and green taxes together to aid decision making. Further, to date studies on surplus value have used simple sensitivity analysis, but deeper consideration shows non-linear interactions between some of the variables and further work will be needed to fully account for complex issues such as environmental impact and taxes.

How the delphi and AHP methods are aiding to define the critical success factors priorities in a digital factory project implementation

Digital factory is a concept that offers a collaborative approach to enhance product and production engineering processes through simulation. Products, processes and resources are modeled to be used to develop and test the product conception and manufacturing processes, before their use in the real factory. The purpose of this paper is to present the steps to identify the Critical Success Factors (CSF) priorities in a digital factory project implementation in a Brazilian company and how the Delphi and AHP Methods are aiding to identify these CSF priorities. Copyright © 2008 SAE International.

Roteiros e produção de conteúdos interativos para celulares nos cursos de educação a distância na televisão digital interativa

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

O fantástico em Coraline: uma análise semiótica

The English writer Neil Gaiman has a varied background in various genres of literature and comics. His novel Coraline (2002) was considered a bestseller and received numerous adaptations, including versions for the comics (U.S., 2008, illustrated by P. Craig Russelle) and for a musical off Broadway (USA, 2009). The object of analysis chosen for this research was the adaptation of Coraline for film, Coraline (U.S., 2009), stop motion animation directed by Henry Selick. In the eyes of the general public the film stands out for being an engaging animation. Under a closer look, Coraline becomes a valuable object of study that incorporated the technique of stop motion at the same time that modernized the fantastic genre, usually directed to children and youth, but in that case, reaches many audiences. The objective of this research is to analyze the animation based on theory of origin greimasian, focusing on the narrative that constitutes the fantastic genre in order to infer the regularities of genrer and the specificities of audiovisual product

Entre fadas e alienígenas: desenhos animados televisivos, ética e educação física nos primeiros anos do ensino fundamental

This paper seeks to understand the mediation of cultural products devoted to childhood in the children's play culture. This research focused on a dialogue between the TV cartoons, which are foods to playfulness and fantasy that characterize childhood cultures; the ethics, because the questioning of symbolic mediators (ideas, values, norms, rules) are essential to reflect on the society we want to live, and Physical Education as a curriculum component, shall contribute to the critical mediation of the body culture and the sports arising out from the media, which has close relation with the practical and moral problems that arise in the classroom. To analyze the narrative structures of cartoons we have adopted the comprehensive methodology of Joan Ferrés. Such method suggests a hermeneuticphenomenological approach, which allowed to access Paul Ricoeur’s hermeneutics; as one interpretative method, it allows the reflection on our values, and also the values presented by the audiovisual product, and possible changes. Successive readings indicate that the narrative structure of TV cartoons responds to a double moral standard, which are constructed from stereotyped models between good and evil, right and wrong, villain and hero, and propose universal role models of conduct. However, some cartoons, mostly based on animé productions, have broader visions of the human common living experiences. We concluded that the current symbolic production of childhood cultures proposes one challenge to the Physical Education teacher: the critical mediation of values related to the movement body culture. Along with the support of moral philosophy, it can target his/her practice for understanding the different manners of (re)creation of the ways, and the living in society.

"Pásli ovce valasi": Proposta di adattamento in italiano di una serie televisiva slovacca per l'infanzia fra doppiaggio e sottotitolaggio

The main purpose of this thesis is to promote the Slovak culture in Italy through the adaptation of Pásli ovce valasi (The shepherd grazed the sheep), a TV series for children by director Ladislav Čapek. The series, which was released in Czechoslovakia in 1973, is divided into thirteen episodes and tells the story of Matko and Kubko, two shepherds who live in the mountains in central Slovakia. Pásli ovce valasi represented an interesting choice from the adaptation point of view, due to its deep cultural value and the peculiarities of the language used by the characters. The constraints of audiovisual translation were combined to the difficulty of rendering Slovak cultural-specific elements into Italian, together with the limits imposed by having children as a primary recipient. The importance of their role as a target has constrained not only our translation choices, but also the adaptation mode. For this reason, it was decided to realise subtitles in order to make the audiovisual product immediately available, together with an adaptation for dubbing, more suitable for a young audience. The opportunity to present two different forms of adaptation is closely linked to the specific characteristics of the cartoon language. The present study consists of four chapters. The first one provides a brief introduction to the series, its language and setting. The second chapter outlines the main characteristics of audiovisual translation, focusing on dubbing and subtitling in particular. It also presents an analysis of the role of children as a target and the consequent decision to realise an adaptation for dubbing. The two adaptation modes, together with the transcription of the original dialogues, are provided in the third chapter. The fourth and last chapter consists of a description and analysis of the translation process, focusing on morphosyntactic, lexical, rethorical, historical and cultural aspects. The last part of the chapter analyses the differences between the subtitles and the adaptation for dubbing.

Narratività, ritmo e forma audiovisivi in Regen di Joris Ivens con musica di Hanns Eisler.

Joris Ivens’ experimental film Regen and the music Hanns Eisler composed for it represent individually two major achievements in the artistic career of both the Dutch director and the German composer. Their union yielded a peculiar audiovisual product for at least two main reasons: on the one hand the music was composed more than ten years later, on the other hand, a result of a research project, Eisler’s composition responded to specific theoretical intentions that ‘commercial’ film music does not generally have. It is mostly because of the latter aspect that we can look at ‘Eisler’s Regen’ with a unique analytic perspective aimed to highlight traces of continuity in both the video and the music under three complementary viewpoints: narrative, rhythmic and formal. The outcome of such an analysis is meant to give proof of a highly integrated audiovisual creation that is rarely found in the history of experimental cinema.

Projeto conceitual de um instrumento para avaliar o estado de compactação do solo

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Tecnologia, Departamento de Engenharia Mecânica, 2016.

The emotional structure of the advertising message in radio

Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners’ attention. Within this framework, the narration and scene representation are proposed as suitable persuasion techniques. The objective is to design a useful conceptual tool for an efficient creative conception of narration at the service of certain commercial strategy. First, the concept of narrative persuasion is grounded according to the possibilities of the sound code. Second, the keys of scene representation and commercial strategy (brand, product, advantage, benefit and target) within the sound message are presented. And third, these keys are articulated in a model. This model is pre-tested by means of analyzing eight different case-radio ads.

Gestão de projetos audiovisuais: a experiência na RTP

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.

Implementing the Precautionary Principle through Stakeholder Engagement for Product and Service Development

Section des étudiants

Les freins à l'adoption d'une approche d'éco-conception dans le processus de développement de produits: le cas des petites et moyennes entreprises

Scientifiques, gouvernements, entreprises et consommateurs s’entendent aujourd’hui pour dire que le système naturel est déréglé, que l’activité industrielle en est la cause principale. L’éco-conception est une manière de concevoir des biens ou des services en diminuant leurs impacts sur l’environnement et la société. De plus en plus présente dans les grandes entreprises où, associée à une gestion intégrée de l’environnement, elle procure des bénéfices non négligeables et une image de marque, l’éco-conception a beaucoup de difficultés à s’implanter dans les petites et moyennes entreprises. Dans ce travail, nous avons cherché à comprendre les raisons de ces difficultés. Deux approches ont été utilisées, l’une basée sur une analyse documentaire des rapports de RSE de dix entreprises, grandes et petites, de différents secteurs d’activité, qui nous a permis de fixer le cadre et le formalisme de la démarche de recherche, l’autre sur le principe d’entretiens semi-dirigés à partir de questions ciblées. Après une présentation générale de ce qu’est l’éco-conception et quelle en est la problématique appliquée aux PME (chapitre 2), nous précisons le cadre méthodologique de la recherche (chapitre 3) et exposons ses résultats (chapitre 4). Nous montrons que les freins à l’adoption de l’éco-conception dans les PME sont multiples et complexes, tant la diversité de ces entreprises est grande et difficile à synthétiser. En soulignant les freins, les leviers, les risques et les opportunités liés à l’intégration des principes de développement durable dans ces entreprises, nous faisons un portrait global de la situation actuelle et des difficultés rencontrées par ces PME pour adhérer à ces principes.

Cahier des charges fonctionnel pour la conception et l’évaluation des plans d’intervention

La politique québécoise de l’adaptation scolaire confirme que le plan d’intervention (PI) constitue l’outil privilégié pour répondre aux besoins des élèves handicapés ou en difficulté d’adaptation ou d’apprentissage. Toutefois, la recension des écrits nous informe que le plan d’intervention est encore loin d’être efficace. Le Ministère de l’Éducation, des Loisirs et des Sports du Québec (MELS, 2004) ainsi que l’Office of Special Education and Rehabilitative Services des U.S. department of Education (dans Eichler, 1999) ont bien identifié et présenté explicitement cinq à six fonctions du PI mais, aucun des deux organismes ne définit ce qu’est une fonction, à quoi elle sert, son importance relative et ce qu’elle implique. De plus, on retrouve, explicitement ou implicitement, soit dans le cadre de référence pour l’établissement des PI (MELS, 2004), soit dans la revue de la littérature, soit dans les milieux de pratique plusieurs autres fonctions que le PI remplit ou devrait remplir. Ce flou entourant le concept de fonction entraîne un manque de rigueur dans la conception des PI, car « lorsque la totalité des fonctions a été identifiée, elle permet le développement d’un produit répondant à l’usage attendu » (Langevin et coll., 1998). Il y a d’emblée une somme de fonctions qu’un PI remplit déjà et d’autres sûrement à remplir. Or, cela n’a pas été élucidé, précisé et validé. Le but de la présente recherche a été de définir les rôles du PI au regard des besoins de ses différents utilisateurs. Les objectifs spécifiques ont été les suivants, 1) Identifier les différents utilisateurs d’un PI, 2) Identifier les besoins des différents utilisateurs d’un PI, 3) Identifier les fonctions qu’un PI doit remplir afin de satisfaire les besoins de ses utilisateurs, 4) Créer un cahier des charges fonctionnel pour la conception et l’évaluation d’un PI, 5) Identifier certains coûts reliés à la conception d’un PI. Afin d’atteindre les objectifs précités, nous avons eu recours à la méthode de l’analyse de la valeur pédagogique (AVP) (Langevin, Rocque et Riopel, 2008). La méthode d’AVP comportait une analyse des besoins des différents utilisateurs potentiels, une analyse de la recension des écrits, une analyse des encadrements légaux, une analyse de produits types et une analyse écosystémique. En conclusion, nous avons identifié les différents utilisateurs potentiels d’un PI, identifié les différents besoins de ces utilisateurs, identifié les fonctions qu’un PI doit remplir pour satisfaire leurs besoins, crée un cahier des charges fonctionnel (CdCF) pour la conception et l’évaluation des PI et identifié certains coûts liés à la conception d’un PI. Le CdCF pourra servir à concevoir des PI et à évaluer leur efficience. Une partie du CdCF pourra aussi remplir un rôle prescriptif pour la conception d’outil de soutien à l’élaboration du PI. Enfin, le CdCF pourra servir à la formation et à la recherche en éducation.